When you slip your feet into a pair of shoes at a shoe store, you’re thinking about a lot of different things: How do your feet feel? Are the shoes well-crafted? Where will you wear them, and how often? Do they look great? You also think about the price. Specifically: are they worth the money?
Dollar flip-flops will be an easier decision than $800 Pradas. You can answer “Who cares?” to all those earlier questions if the shoes are inexpensive enough, provided they fill your foot needs in some way. The fundamental difference between the dollar flip-flops and the Pradas isn’t one of rubber vs. leather. It’s what business-types call “Value Proposition.” It’s the benefits the shoes promise you minus the price you pay for the experience.
Cars, haircuts, lattes, college degrees, indeed, all goods and services deliver a value proposition.
Abstract management software is no different. Ask yourself, for the price, what does this abstract management software deliver to my organization? This is an important question to answer because each company’s value proposition is different. Answering this questions helps you make an informed decision about your organization’s investment.
Richard Stimac, Mira’s Director of Business Development, defines Mira’s value proposition in three parts.
- Power – Mira’s software has more than 18 years of customization rolled into it. “This means that our software is very robust,” explains Stimac. Moreover, the software is flexible. “It has the potential to do whatever the client wants it to do.”
- Project Managers – Mira’s PMs cultivate a relationship with clients by administering specialized, in-depth, ongoing support. They deliver a successful conference, not just a great software package.
- Price Transparency – Mira works hard to include all costs up-front in proposals. “We fight hard against project creep,” Stimac explains. “We don’t low-ball proposals, then charge for extras, like reports or small changes.”
The number one reason organizations switch software vendors is lack of post-purchase support, Stimac says. “Our clients don’t have that problem,” he explains, “because it’s just something we deliver.” Mira delivers through its value proposition – Powerful software, committed Project Managers and comprehensive pricing.
Photo by artur84 courtesy of freedigitalimages.net